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Make Sure Your Fundraising is Always Open and Clear

In two of the Fundraising Standards Board's recent adjudication rulings, complainants raised concerns that organisations were not being clear and open enough in their fundraising campaigns.  

Openness and honesty are two of the founding principles of best practice in fundraising; the Institute of Fundraising's Code of Fundraising Practice.

Alistair McLean, Chief Executive of the FRSB, says:

"Being open with supporters is critical for building public trust. Even the most well-known charity brands and campaigns can be undermined if there is not complete clarity about who will benefit from any funds raised." 

Charities are advised to make sure that any fundraising communications always clearly state which organisations benefit from any fundraising and that campaign messaging will not mislead the public.

To ensure your fundraising campaigns meet UK standards, take a look at the code - www.institute-of-fundraising.org.uk/guidance/code-of-fundraising-practice

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